One of the most frustrating things on Twitter is undoubtedly when you try to grow your list of Twitter followers.
In the iconic 1989 film Field of Dreams, we learned that if you “build it, they will come.” But that’s not necessarily the case when it comes to Twitter.
You see, at the time of publication, Twitter reports having an average of 316 million monthly active users averaging 500 million tweets per day.
How do you quantify 316 million users? Well, according to the US Census, the current U.S. population is estimated at 322,042,100 people. So it’s as if you were having a pool party and every single person in the United States, except the residents of Connecticut, Rhode Island, Delaware and Washington, D.C. showed up. Why not those four? No reason other than the fact that the numbers worked out. Point being – it’s a lot of people!
Ok, let’s focus. If you’re trying to get noticed in a sea of people, you’ll need to make a little effort. Here are a couple of suggestions:
When you follow others, you let them know of your existence. Begin to engage with their posts. Every time you “favorite” a post or retweet a post, they will receive a notification. Often times when a person knows you appreciate their content, they will follow your account to learn more about you. This is where you become interesting!
Post interesting things
Gone are the days of simply posting what you’re having for lunch or how tired you were this morning when you woke up. Today Twitter users are much more sophisticated, and they have higher expectations. Post something of value and interest. You’ll know you’re on the right track when people start to favorite and retweet your posts.
Add a follow button on your website
You have a website, so use it. Make sure people know how to contact you and follow you on Twitter, and that they are able to easily do so through your website.
Promote your @username
Bring awareness to your Twitter account by letting others know your username on Twitter. Put it on your business card, add it to your email signature, and add it to your promotional items.
I know how you can get one more follower. Email your Twitter @username to [email protected], and I’ll look for you on Twitter! In the meantime, you’ll find me on Twitter as @csheridan.
As with anything, getting noticed takes a little effort. What else could you do to get more followers on Twitter?