24/7 Events Team Carefully Crafts Events, Large and Small
Instead of getting his adrenaline fix fighting fires, Robert Cruikshank gets it operating his business 24/7 Events, an event rental and production company, which literally runs 24/7!
Rob was waiting to be hired as a fireman when the opportunity to start a business emerged in 2002. Being a bit impatient, he went for it. To this day, he’s still connected to many friends who became firemen.
The Palmdale business Rob purchased was A-1 Rentals Inc. In 2006, he decided to sell the equipment portion and jump head first into the event rental business. In 2008, he moved the business into a 5,000-square-foot warehouse in Valencia.
Fast forward 10 years, Rob is now in a state-of-the art 28,000-square-foot warehouse under the name 24/7 Events, which includes a fleet of limousines and about two dozen loyal employees.
Mario Venegas, office manager, spoke about the growth and his boss. “It has been incredible to see all this develop. Robbie is tenacious and determined to not only run a successful business, but to be able to provide a great opportunity to all his employees,” he said.
Rob’s company provides tents for Boots & Brews Country Music Festival, Concerts in the Park, Hyatt Regency Valencia, Relay for Life, local golf courses, the mall, private events, weddings, and nonprofit fundraisers. If you’ve been to an event in town, Rob thinks it’s likely you ate on one of his plates, and sat on one of his chairs under one of his tents!
Gillian Stone, executive director for the Michael Hoefflin Foundation, has worked with Rob since 2011 when he started providing a tent and rentals for the annual Evening Under the Stars. “Rob and his crew are fantastic! They take personal ownership of all they do,” she said.
Over the years, 24/7 has invested in different styles and sizes of tents and can even incorporate glass walls and hard PVC walls on the tent’s perimeter. Each job is built to fit the space given. Sometimes clients even keep the tents as permanent structures.
One of Rob’s most memorable jobs was for Infiniti. The luxury car manufacturer rented La Peer Hotel in West Hollywood for its first month. Rob’s team constructed the space for the global launch of the Infiniti QX50 on the roof. They had to consider how
to stabilize and monitor the ballast weight placed there.
“We have to look at each project individually, taking the engineering of the building and local building codes into account. We are doing much, much more than just putting up a tent. We have to take the vison of the event planner, combine that with the engineering limitations of the structure and budgets, and create the space from scratch,” he said.
Another challenge was that most everything had to arrive via one elevator. Rob guesses that the 500-pound concrete blocks and flooring took about 60 trips in the elevator. The Infiniti vehicle, along with the tent’s glass walls and aluminum beams, were hoisted onto the roof with a crane from seven floors below.
In 2015, Rob’s company started managing events across the country and later expanded to major national sporting events. His employees, or teams they hire, follow the tours and set up tents for such things as operations, hospitality, VIPs, and catering.
The biggest misnomer about 24/7 is that a backyard event is too small. “We get a lot of calls that start with the client stating ‘this event is probably too small for you,’” Rob said. “No party is too small. We can handle and service any size event.” For more information, visit www.247-events.com or call 661-775-8111.
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