The Man That’s Getting Things Dunn! – Darryl Dunn
Since its opening day in 1923 the Rose Bowl’s reputation has made it one of the most iconic venues in the United States. Voted as one of the top 20 venues in the 20th century; it has played host to major events such as Super Bowls, gold medal matches for the Summer Olympics, FIFA World Cup Finals, concerts for superstars and the annual Rose Bowl Game. Today the amazing team that run this venue and its subsidiary properties are comprised of hardworking men and women that are keeping up with the current trends, innovations and ever-growing needs. This team falls under the direction of a man whose career and experience spans across 30 years. A great man once said,” there are no secrets to success.” Success comes from preparation, resilience and determination. Darryl Dunn embodied these qualities all his life that ultimately led him to his current position as CEO and General Manager for the Rose Bowl.
Originally from Connecticut, Darryl grew up admiring sports. His love for athletics influenced him to pursue a career in some form of sports related industry. Darryl went on to graduate with a degree in Journalism from Saint Bonaventure University. “I always knew I wanted to get involved, not in the athletic portion, I wanted to be a sports reporter.” After college Darryl attempted to get a job in Public Relations but landed a summer job in ticket sales for Jerry Buss, who was the majority owner of the Los Angeles Lakers. “This turned into a 5-year job that got my foot in the door.” What followed was many years in the sports industry working with teams like the Raiders, Lakers, and the Clippers as well as the 1994 World Cup Organizing Committee in various positions. His career took flight ultimately landing him in his current position.
Darryl has been in his current position since 1999 and for the past 20 years has been responsible for managing all aspects of the facility. He currently oversees the stadium, Brookside Golf Course, a 36-hole course in Pasadena, contract negotiations, continuing ongoing relationships with current clients, all financial (to include a $55 million per year budget), marketing community relations, and operational needs for the stadium. “My job is to make sure it ALL works, fortunately we have an amazing team who do the heavy lifting. There is a lot of competition but we work hard to ensure the best for our existing tenants and the community around us.”
Over his extensive career, Darryl has made several accomplishments and improvements. He led the Rose Bowl Operating Company in securing the largest improvement project in the stadium’s history that will provide the stadium with significant long term capital improvements, and securing 30 year contracts with UCLA, and Tournament of Roses, as well as 15 year agreements with IMG and Legends. He has booked and has overseen record breaking events such as the Finals of the 1999 Women’s World Cup which was the largest attended women’s athletic event in the world and U2 at the Rose Bowl which was the largest attended concert for a single band in United States history. Also, Darryl played a major role in the creation of the non-profit organization, Rose Bowl Legacy. “This foundation helps raise funds that are necessary for the improvement and maintenance of this historic landmark.” He is proud of the work he does and really is enjoying his life in and out of the office. Going forward he encourages for everyone to visit the website and see the upcoming events to attend, especially the monthly flea markets.
When Darryl is not sealing deals, negotiating contracts, and overseeing several employees and departments he is a very active husband and father of two residing in the Santa Clarita Valley.” This [Santa Clarita] community is home and full of so many outdoor activities and great people, we love raising our family here and would not have it any other way.”
photos by Joie de Vivre photographie
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