A Passion For Building & Creating – Breaking Hits
We live in an age where social media is a big part of our everyday lives. Tweets, DM’s, likes and shares are all what makes our world go round and holds an unspoken power on what is considered fun and exciting or on its way to being cancelled. Many businesses rely on social media outlets to find the next big thing. When we think of people like Justin Bieber or The Weeknd whose career was catapulted after being discovered on social media. Since then so many up- and-coming artist try to do the same with the hope of succeeding just as their famous predecessors. However, social media has become a place for so much noise and internet trolls that it is hard to get an authentic and genuine opinion on what really is liked because of how everything is compiled. This makes it hard to sift through all the information for real and accurate data and honest opinions.
Neil Collins and his son Matthew Collins-Tam have created a revolutionary platform that allows people to have their authentic opinions heard. “With Breaking Hits, we created a platform where people’s voices can be heard in an authentic and authoritative fashion, specifically for product. We have begun with music and are set to expand across other entertainment mediums, as well as fashion, sports, literary and other commercial product,” commented Neil.
Our world is built on consumers and people’s authentic opinions can drive the success of any product. “We believe that opinions are what drives decisions. When the authentic opinion is heard, aggregated and shared, that creates the best intelligence possible to make the best decisions for a brand. That is what Breaking Hits is, amplified authentic opinions shared with the artists, labels, and commercial brands. This is truth intel, not prefabricated, paid for or hyped information,” Neil added.
In 2002 Neil began working in the technological space and the steps taken here are what set the stage for creating Breaking Hits. “When I started working in the technical world, I met with all kinds of business owners that had the foresight to go online and embrace it,” Neil stated. Here, he discovered that the virtual space is just a presentation of you and posed the question: How can we be authentic and how can we ensure and protect authenticity inside of data and intelligence? “When we think of some of the greatest creators of the greatest sites, they all made a space that connects with people in a short amount of time,” Neil stated. After understanding that this was the approach he wanted to take in his own design, he continued to piece more influences together. “From there I began looking at how after connecting with people you want to hear their opinions and how they feel about what they are seeing. That’s where Breaking Hits came about, real people can connect with authentic content and let you know how they honestly feel about it, and if they actually want to support it and consume it,” Neil added. To gain credibility Neil began working with large music companies and big names in the industry. “I have worked with people like Howie Mandel, Craig Robinson, NBC Universal and indie artists and major record labels like Atlantic, Interscope, Def Jam to name a few, and wanted to create something that was also useful for smaller companies,” Neil shared. Here he learned that you do not need a lot of people to make a difference in your business. “While working with the record labels and what we do with Breaking Hits I found, you really don’t need a lot of people to advocate for your business, but since so much of it gets lost in the noise, it can make it harder to get your brand out there,” Neil stated. For Neil it is not about the social hype, the paid placement, or the false messaging that many use to measure. It is about how a business can be supported when they have the authentic data to make the individualized decisions for themselves. Breaking Hits wants to be the anchor, the aggregator and conduit for this intelligence.
For more information check out the website at: www.breakinghits.com.
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