Mother- Daughter Duo Rosie & Sasha Godycki
When Rosie Godycki went to the store one day last year during the pandemic, she had no idea what she was in for. The panic buying had already started – toilet paper and other essentials were flying off the shelves as one buy one, people were storming in to swipe items off their shelves. One particular staple caught her eye.. or rather, the lack of it did: rice. As a professionally trained chef, her mind immediately went with the flow of the pandemic; she knew that panic-buying would eventually lead to a sense of boredom when it came to the household food essentials, and she decided to put her culinary skills to work and do her part to help liven up the same old, same old in such uncertain times.
It started with a recipe for fried rice, borne of Rosie’s desire to inspire new ideas for others to utilize in their own kitchens. With the help of her daughter Sasha, she posted a video of herself cooking fried rice using leftover rice in her own kitchen, and soon after the video was posted on her Instagram, a Youtube channel followed.
“Though my content didn’t have much of a reach initially, I was glad that my family and friends enjoyed my recipe and the video,” Rosie shared.
Soon afterwards, Rosie’s younger daughter Shaya entered the picture to help expand the reach of her videos now that she’d established her online presence. As Sasha continued to film and edit her cooking videos, the trio branched out and experimented with new forms of social media content, including Instagram and Facebook lives and Zoom tutorial classes.
Once Rosie and her daughters had set up the foundation for her social media presence, it became easier and more exciting for them to help spread Rosie’s passion for the culinary world as they went along. Over the past few months, she’s harnessed the technical skills of her daughters to help boost her online performance, having gained thousands of followers overnight – literally.
“I hosted a Facebook live event called ‘Valentine’s Dinner Experience for Couples’ earlier this year,” Rosie says. “Unbeknownst to me, Sasha was filming it as a Tik Tok behind the scenes, and the next morning, I woke up to 4,000 new followers.”
Sasha explained to her that she’d quite literally gone viral, and had become a culinary sensation in the span of 24 hours. As the Tik Tok continued to reach more people, Rosie amassed a following of over 20,000 people, which paved the way for her to start hosting Instagram live tutorials in real time.
In the time since she first launched her online cooking presence, she’s experimented with all sorts of formats for sharing her love of the kitchen, including a Facebook page titled “Cooking with Chef Rosie”. She took her passion for food and transformed it into a way to introduce people all over the world to the wonders of culinary crafting.
“When I had started, I was lucky to have five people watch my lives. Now, I have over 800 people watching them,” she shares. “I’m so thankful for my daughter’s Tik Tok and the reach it got – it changed our lives.”
Now, Rosie receives brand deals, sponsorships, and offers for collaborations with other influencers. Going forward, she hopes to continue expanding and sharing her love of food with her thousands of followers – at the end of the day, her passion is what it’s all about.
You can find Rosie on Instagram and Tik Tok at @rosiegodycki and subscribe to her Facebook page at “Cooking with Chef Rosie”. Her Youtube videos and tutorials can be found under her channel, “Rosie Godycki”.
Photo by Joie De Vivre Photographie
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