Step into Augmented Reality in Old Town Newhall

by | Feb 16, 2024 | City of Santa Clarita

Santa Clarita Arts is proud to introduce an innovative augmented reality (AR) app, revolutionizing the way art enthusiasts experience and engage with art. According to an iEnhance.com article, “AR art quenches the curious and pioneering spirit of artists who like to experiment with uncharted territory. It is also highly liberating by nature, unchaining compositions from their traditional environments and bringing them to life wherever aficionados view them – mobile, tablet or laptop/desktop.” The City is on the cutting edge, recognizing the growing importance of digital platforms in the art world and has created a unique and accessible way for individuals to engage with art. The Santa Clarita Arts app is designed to cater to both seasoned art enthusiasts and newcomers, making art appreciation an enjoyable and educational experience for all.
Artist Drake Arnold was invited to create a site-specific proposal that considered the connection to the historical elements of Old Town Newhall to tell stories and create a dialogue that represents the premiere Arts and Entertainment District. The proposal consists of a series of ten conceptual, digital art installations using augmented reality, in the forms of both virtual 3D and 2D. Some of the art pieces include a “William S. Hart Memorial Statue” and a “Dyson Sphere.” Sure to be popular with families and art lovers of all ages – the “Active Avocado” art piece encourages users to get moving. They can choose different stretches and exercises alongside this digital, avocado workout partner.
Available for download on the App Store for iPhone users (city.sc/artAR-apple) and the Google Play Store for Android users (city.sc/artAR-android) or by searching “Santa Clarita Arts,” the Santa Clarita Arts app acts as a guide through Old Town Newhall, pinpointing different pieces of art to view through your phone at different locations. The map will show the user each art piece’s location, with an “Art Radar” to lead the way.

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