 They’re men who genuinely care about your health and wellness…it’s as simple as that. Meet Jim Johnson of Ignition Fitness and James O’Rourke of Survival of the Fittest Health and Wellness, two fitness trainers who, in the business world are competitors, but have teamed up to help you Ignite Your Fire. Having been in the fitness industry since 18 years old, Jim has since worked in all aspects of the business. From servicing, sales, management and now ownership of Ignition Fitness, he has seen thousands of people change their lives. “I’ve been on the corporate side of the fitness industry for over a decade and felt that some of the biggest fitness chains in the country had become diluted because profit became the priority,” states Jim. “My wife and I decided we wanted to go into business for ourselves and make our clients the priority above all else, and that’s when we decided to open Ignition Fitness. In the last year, I currently have two clients that have lost over 100 pounds.” He continues, “One of the main reasons I do what I do is I love to see the effects of confidence gained with my clients as they achieve their goals.” Earlier this year, Jim and James joined forces to create a 12-week boot camp program that will change your life, on the inside and out. Together, they own Ignite Your Fire Boot Camp. “James and I work in the same location (Big John McCarthy’s Ultimate Training Academy) and when I saw that he cared for his clients, I knew we would make a great team,” states Jim. “I observed an uncommon level of attention that James would give his clients and I admired the fact that he not only set fitness goals with his clients, but also life goals.” Originally from Florida, James moved to California in the early 2000’s. An athlete for most of his life, James decided to take his passion for fitness and do something positive with it. In 2002, he received his certification and left his job as a bartender to become a personal trainer. “I wanted to do something positive with my life,” states James, “my mother passed away of cancer and my father, of heart disease. It’s my passion to help people deal with these types of issues.” James continues, “One third of our country is obese, so I want to be able to take the complexity of fitness and teach people the basics. It’s not just about losing weight; it’s not about the newest fad, but true health and wellness. I want to make fitness nutrition simple and easy to understand.” Ignite Your Fire is a twelve week course that includes membership to Big John’s Ultimate Training Academy. “Our fitness side of our boot camp includes body composition goals, group training with personal attention, meal plans and physical transformation,” states Jim. While that may sound like enough, for both Jim and James, their passion for fitness and your well-being extends beyond the physical. “We also focus highly on motivation, life transformation and achieving goals you never thought possible.” James comments, “I am passionate about health and fitness and am on a mission to make the world a healthier and happier place one client at a time. My mind, body and soul approach addresses my client’s needs holistically to achieve life changing and lasting results.” Jim adds, “James and I have surrounded ourselves with highly positive and effective trainers that understand that each person has individual goals and limitations in this boot camp. It’s a one of a kind union and results are happening.” For more information about Ignite Your Fire Boot Camp, call 661-714-8149.
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