Why VIA? THE SIMPLE ANSWER IS … “Why Not?”

VIA knows working professionals have many choices when selecting between the various business organizations in the Santa Clarita Valley. Each serves a distinct purpose and vital role in the overall health and vitality of the community. But when someone asks “Why VIA? The simple answer is “Why not VIA?”
With membership at the heart of the organization, creating value is an ongoing focus. Members receive special member rates for programs, training and events, and discounts on sponsorships and VIA-branded signature events. Perhaps more importantly, members can realize a competitive advantage in developing business within the SCV’s industrial centers.
Since 1981, VIA has collaborated with regional organizations to form strategic partnerships that expand its focus and networking capabilities. By strengthening areas of influence, VIA reaches beyond the valley’s borders to create greater value for members.
There are dozens of great reasons to join VIA. We’d like to share a few!
Visibility: VIA members who attend events and participate in business related activities maintain visibility with business professionals in the community. The more others know about your business, the better informed they are on ways to support your company
Access to Community Leaders and Elected Officials: Whether volunteering to serve on a committee or attending specific events where business and elected leaders are likely to be, you’ll find yourself in situations where you can identify and meet decision makers face-to-face.
Ongoing Training, Education and Professional Development: VIA offers training and education programs periodically throughout the year on a variety of valuable topics pertinent to business. Additionally, VIA is deeply invested in the emerging workforce, offering the acclaimed “Connecting to Success” Program, a workforce readiness program, to thousands of students from the SCV each year.
Networking: From seminars, luncheons, VIA After Five, the annual VIA BASH gala, CEO Forum and Workforce Development Conference, membership referrals and business committees, there are ample ways to meet new people who can help you with ideas and additional ways to increase the visibility and goals of your company.
Low-Cost Advertising: Whether you have a large or small marketing budget, VIA offers a range of affordable advertising options and sponsorship packages to fit every budget.
Advocacy: VIA researches, lobbies and routinely discusses with local and regional government units, politicians and the media issues that are relevant to the needs, goals and challenges of the business community.
Credibility: As a member of VIA, your business will be viewed as a reputable and professional organization that is connected to its business community.
Ready to join? There is no better time than right now! www.via.org or (661) 294-8088.

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