Facebook Etiquette 101 for New Friends

Facebook Etiquette 101 for New Friends

Facebook is a great place to make new connections, and there’s nothing wrong with wanting to make new BUSINESS connections there as well. But, here’s where some new “friends” who are looking to promote their business have it all wrong. People don’t come to Facebook to...
8 Ways to Optimize Your Instagram Account

8 Ways to Optimize Your Instagram Account

Sunny days mean more adventures, vacations, and photo opportunities which makes this the perfect time to optimize your Instagram profile!  With over 500 million active daily users and over 25 million active businesses using Instagram Business accounts, it’s a crucial...
What Makes Up Your Marketing Pie?

What Makes Up Your Marketing Pie?

“Facebook Will Be Back Soon, Facebook is down for required maintenance right now, but you should be able to get back on within a few minutes…” Ok, don’t panic!  At least that’s what I was telling myself the morning of October 11th, 2017, as I anxiously waited...
Six Tenets of Facebook Advertising

Six Tenets of Facebook Advertising

I get it.  You’ve boosted a few posts on Facebook and didn’t get the results you wanted.  Hey, it happens, you’re not alone.  In a world of instant gratification, it’s only natural to want results immediately and not to want to spend a lot of money to get those...
How to Sell On Social Media

How to Sell On Social Media

 Remember when you created your Facebook Business Page? You probably felt a combination of relief, fear, and annoyance. Am I right? Think about it…. … Relief Relief because when asked the question, “are you on social media?”, you can finally say, “Yes, I have a...
Your Facebook Ad Isn’t the Problem

Your Facebook Ad Isn’t the Problem

 Why did you get into business? I’m going to guess that it’s because you had this amazing idea and you felt that it could solve someone’s problem. After all, if it solves a pressing problem, then who wouldn’t be willing to pay for the solution?  But how do you get the...
WARNING: Social Media Charlatans Are Everywhere

WARNING: Social Media Charlatans Are Everywhere

 Are you looking for a digital marketing agency to work with?  Look out for social media charlatans! Lately, it seems like every time someone leaves their employer, their fallback is to open up a social media agency.  I admit that it’s both flattering and annoying....
Is Your Social Media Summer Ready?

Is Your Social Media Summer Ready?

The heat and the sun, the ocean and vacations.  Late night with friends and lazy mornings.  These are the fun memories that summers are made of.  Oh, wait!  Don’t forget to share those memories on Facebook, Instagram, Snapchat, and Twitter!  Or, maybe not? Let’s be...
Social Media Etiquette Do’s & Don’ts

Social Media Etiquette Do’s & Don’ts

You wouldn’t walk up to a stranger in a bar and ask them to marry you, would you?  So why would you do that online? Business owners are notorious for this behavior. Whether the owner of a brick and mortar establishment, a virtual company, a service provider or a...
How to Avoid The Time Suck Of Social Media

How to Avoid The Time Suck Of Social Media

 As a small business owner, you may not have the time to spend on social media, and that’s ok – you’ve got plenty of other things on your plate.  But you also know you have to participate in social media for the sake of marketing your business.  So how do you avoid...
How to Handle Negative Social Media

How to Handle Negative Social Media

 Let’s face it, when you open yourself up to do business, you’re also opening yourself up to critique. Give an unsatisfied customer a smartphone, and just like that – social media sites become a pulpit of sorts.  I admit: Addressing complaints is not the most...
How To Expand Your Online Business With ETSY

How To Expand Your Online Business With ETSY

 If you’re looking to sell your crafty creations this holiday season, consider selling your work on Etsy.  Etsy is an online marketplace that focuses on handmade and vintage items.  Creating a storefront is as easy as visiting Etsy.com and clicking the “Sell on Etsy”...